Advanced Branded Tracking Page for eCommerce

Advanced Branded Tracking Page for eCommerce


This is an Add-on feature. It can be enabled by your MachShip Owner. If you're unsure who this is, please contact our Support team for help and we'll point you in the right direction.

The Advanced Branded Tracking Page allows you to customise the post-purchase experience when sending and updating customers on the status of their online order delivery. 

InfoFor users to access this feature, make sure the permission set is enabled for the user role. For Advanced Branded Tracking this permission is called Tracking Page Templates and sits within the Company permission set.




The benefits of setting up an Advanced Tracking Page: 
  1. Keep customers informed at all times of the fulfilment journey.
  2. Allow customers to get delivery status information when they want to know and receive as much or as little information as they wish to know. 
  3. Reduce the number of inbound "where is my order?" calls into a Merchants' Customer Service Center. 
  4. Provide a better user experience for the customer by putting them in control of how much or how little they wish to know about the status of their order.
  5. Provides an opportunity to engage customers with marketing or branding material aligned with their purchasing history or profile. 
  6. Turn a status update service into a delightful engagement with the customer. 
  7. Uplift the overall customer experience, and build greater exposure to the merchant brand. 

Advanced Branded Tracking

Setting up an Advanced Branded Tracking is a fast and powerful way to control and extend the relationship between the online customer/receiver of the parcel and a merchant. To create the page,  you will need to have the correct role permissions enabled.
  1. From the top Toolbar, select Admin. 
  2. Select Advanced Tracking Page from the drop list.
Notes
Note: Be sure you are in the correct Parent or Child account when configuring the page. Each setting will be applied only to the account you are logged into. 


Tracking Page vs. Order Page

There are two parts to Advanced Branded Tracking.

The Tracking Page, which is automatically provided to a merchants customer post purchase via a link within an email this is tied to a consignment. This is to give the customer insight into tracking updates.

The second is the Order Page, which is a configurable page that can be embedded  on the merchants website for customers to look up their order and get tracking information. 

Customising the Tracking Page 

The Customise Tracking Page located on the left-hand side of the page lists all the features and capabilities that can be activated or de-activated. Select Tracking Page to expand the full Toolbar. This will allow the you to customise the page with merchant  branding, livery and imagery.

  1. Each of these features can be Enabled or Disabled at will. 
  2. The Header is the ability to add in the Merchant's logo and custom background colors.
  3. This is an active URL Link that can also be linked to a dynamic file that allows the logo to change color, morph, scroll etc.
  4. The Header and Logo Bar background is also customisable to a specific color that reflects the Merchant branding guide.

Hero Image

A Hero Image can be inserted via URL link, allowing for a rotation or time allocation of the selected image. This can be coordinated with other marketing campaigns or promotional events, utilizing a consistent branding and communication experience for the end Customer. 

Delivery Map

The Delivery Map is a visual tracking status of the parcel on a map. These can be enabled or disabled by selecting the radio button and selecting the permitted view. This feature allows customers to easily and visually trace the journey of the parcel from Dispatch to end Destination point. 



Mapping page and zoom lens can be set to default - showing only the portion of the map that is relevant to the parcels journey. 



Alternately, the zoom can serve to allow the viewer to adjust the map to feature only the destination streets view or locality. 



Tracking Updates

The level of information about the parcels movement and fulfilment status is customisable by the Merchant.
  1. Depending on the information being captured and communicated from the carrier or Depot dispatching the parcel, the Merchant can surface as much or as little tracking data as wanted.
  2. By enabling the Tracking Updates, users can surface the Delivery Statuses and Time stamps as well as Item Tracking ID Details from carriers to the Customer/Receiver. 
  3. An overall Delivery date and time estimate is provided for Receiver.



Item Level Tracking Details

This feature informs the Receiver about the number of parcels as well as the packaging being used to transport their delivery. It will not describe the contents.

Packages

MachShip allows for a further level of Parcel fulfilment detail to be available by allowing viewers to drill into the Tracking and Item Details. 
Packages provides customers with information about the quantity dimensions and weight(s) of all parcels shipping in that consignment.
This is a way for customers to quickly verify if they have received all shipments in that delivery. It will also show if the package is a satchel or carton.  



The consignment number and carrier tracking ID is also included for the customer quick reference. 

Customer Subscribe Options and Notification Settings

Customers awaiting their parcel delivery can Opt-In to Subscribe to Updates. If Subscribed, MachShip will now notify the Customer/Receiver of any delivery updates as they are received from carriers and will be pushed to their SMS or Email (or both) via the MachShip platform.


Video

Inserting a Video can enhance the engagement level and interaction impact of the Customer/Receiver and the Merchants' brand.

Simply enable the Video URL feature and insert the hosted Link within the URL field window. See below 


This can be updated regularly to inform customers of the latest marketing campaigns, events or promotions. 

Product Recommendations

For optimised marketing exposure and capturing potential sales from an engaged and captive customer, this feature provides the ability to present products that are likely to appeal to that customer and allow them to purchase there and then. 

 

Content can be regularly updated to reflect seasonality or offer end of run sale items. This page can also be used to list Exclusive Offers such as pre-ordering: 



Experience Rating

MachShip Advanced Branded Tracking Page allows Merchant to capture customer reviews and ratings during the fulfilment and delivery process. 



Reviews can be collated and reported within the Reviews page located at the top of the screen.  Each review is listed by consignment number, and a tally is provided to capture how the brand is being rated by Customers. This is an important source of assessing whether the Merchants' current designs, processes or offering is appealing to their customers or not. 

The results are surfaced in the third selection page at the top menu board. To view Reviews, select "Reviews".  See below. 



Branding and Images

Users can utilise the time and engagement of the customer with the brand and customise messaging and communications in line with upcoming campaigns or events to reinforce a positive, informative and immersive online fulfilment user experience.  



The page footer completes the customisation branding and provides the customer with the ability to click on links that may further enhance or uplift the branded experience. 

Configuring Your Branding

To ensure the page is aligned with the specific branding, this feature allows for the assignment of a specific color to all selection bars and tabs. 


Exporting Your Page

Users can also import saved versions of the Json file from preconfigured records on file. 




Files can be imported from repositories and posted as campaigns or product range vary. 



or simply Reset and start from new by selecting "Reset to Default". 

Publishing the Tracking Page

When all configuration for the tracking page is complete, the page can be published, click Publish to make your draft visible to customers. 

When published, the Advanced Branded Tracking Page Template is used as the Tracking Page Template. This is visible in the View Company details.



Pages can easily be unpublished and the version history provides a way to restore to previous draft templates.



How a Merchants Customer Accesses the Tracking Page 

A merchants customer is emailed the link to the live tracking page for their specific consignment.

Customising the Order Page 

To access the Order Page, select the second tab on the top left-hand side called 'Order Page'.

The Order Page is where customers can look up an order to track and receive status updates on. This page can be configured with your brand elements.



Each of the menu feature available can be Enabled or Disabled by selecting the Enable Radio button from the drop down.



  1. The Header is to add in Merchant's logo and custom background colors.
  2. This is an active URL Link which makes replacing and updating content easier. 
  3. The Header and Logo Bar background is also customisable reflect branding.
  4. A Hero Image can be inserted via a URL link.

Enabling Video Content 

Video allows Merchants to post video content from Youtube or Vimeo for customers to view or use to assist with learning more about the brand, it's services, community engagement or assistance with completing a task. 

By enabling the radio button, a video frame appears and a link can be inserted into the field below "Video URL". 


Track Your Order

This is a Merchant configurable frame to shape how customers can look up their order for a delivery update.
  1. Options for customer are by entering their Order Lookup ID issued from the Merchant, as well as the customers' email address for confirmation OR by entering the Machship consignment ID number provided by Machship.
  2. The Order Lookup will track the Order. The Delivery Tracking ID will the track the Delivery. Both serve similar purposes, but allow the Merchant to customise UI preferences, and give the customer options. 


 
The background color of the Order Tracking Frame is configurable, however it's important to ensure users select a contrasting color for customers to easily read and interact with the page.



 Users can also customise the color transparency as well as the corner angles.  



Product Recommendations 

The Product Recommendation feature allows Merchant to customise exclusive deals or access to limited range items via this engaging view. 

Frames pictures can be uniquely named, and links to URL's presented, with hyperlinks set to direct customer to make a purchasing decision with a single click. 



As many or as little promotional offers can be displayed. To add more images, select the + Add Products. See below. 



Images for Branding and Communications 

Images is a feature allowing Merchants to post pictures and material that further embodies the businesses views and 



At any time, these images can be deleted by selecting the bin icon on the right of the URL field. 
The footer feature allows merchants to customise the Page footer around the brands colors and designs. Specific color palettes can be applied or selected from the range, as well as fonts colors to suit.



Hyperlinks can be applied within the URL field to send viewers directly to pages including content about specific programs or information. 

Modifying Color Palettes 

To customise the colors of a bar and Text font, simply click on the 'Background Color', then select the color tone on the screen. Alternately if the color is not within the color span, move the White Circle below the Box to focus on the color spectrum. Any color selected with be identified by code for reference reasons. Alternately, the color code can be entered into the field. This will surface the color in the box and be identified by the where the White Circle will appear.  Same applies for Text Font colors.

                      

Branding

To customise active buttons colors, select the Branding feature and apply the color.  



Publishing the Order Page

Once the order page is configured, the page can be published. Similar to the tracking page the page can be unpublished and previous versions restored from the Publish drop-down.


Live Order Page Links

Once the order page is published merchants can Copy Live Link, which is a public link to the Order Page. This can be added to a merchants website so customers can look up their orders.


Tracking Page Reviews

If you have enabled an Experience Rating on the Tracking Page, when ratings are provided by customers they will populate the Reviews tab.

As always, if you need help or have any queries regarding this, please reach out to our Support team.